Diwali 2023: Google sees ‘lots of interest’ on festivities. Sundar Pichai shares top 5 questions

Diwali, the Festival of Lights, holds a special place in the hearts of millions of people worldwide. As we eagerly await the joyous occasion on November 12, 2023, Alphabet CEO Sundar Pichai has offered perceptive analysis on the global fascination that is Diwali. This piece explores the history and significance of Diwali while shedding light on the most “why” questions that have been trending on Google the last week.

Sundar Pichai Wishes Happy Diwali, Shares TOP Why Searches On Hindu Festival  Globally - See Inside | Companies News | Zee News

Credits: ZeeNews

The Essence of Diwali:

Diwali, rooted in Hindu culture, emanates warmth, prosperity, and happiness. Its origins trace back to the lunisolar month of Kartik, and the festival’s importance is deeply embedded in the ancient texts and legends of India. One of the most well-known stories associated with Diwali is the return of Lord Rama to Ayodhya after defeating Ravana. Overjoyed by his return, the people lit lamps to illuminate his path, establishing the tradition of lighting lamps during Diwali.

Symbolism of Diwali:

Diwali carries profound significance, symbolizing the victory of light over darkness and good over evil. It serves as a powerful reminder that even in the darkest times, the light of hope and goodness can prevail. The festival encourages individuals to cleanse their homes and hearts, letting go of grudges and starting anew. Families come together, exchange gifts, and engage in acts of charity, fostering a sense of unity and compassion.

Top Trending “Why” Questions on Google:

Sundar Pichai’s revelation of the top trending “why” questions on Diwali provides a unique glimpse into the curiosity of people worldwide. The questions reflect a genuine interest in understanding the cultural, historical, and spiritual aspects of this vibrant celebration. It highlights the global nature of Diwali, transcending geographical boundaries and bringing diverse communities together in celebration.

1.) Why do Indians celebrate Diwali?

2.) Why do we do rangoli on Diwali?

3.) Why do we light lamps on Diwali?

4.) Why is Lakshmi Puja done on Diwali?

5.) Why oil bath on Diwali?

Global Reach of Diwali:

Diwali is celebrated all around the world and is not only limited to India. Localities around the globe participate in the celebrations, embracing the joy and togetherness of the occasion. The festival’s international appeal is evidence of how rich Indian culture is and how it can connect with individuals from a wide range of backgrounds.

Google’s Role in Connecting Cultures:

Sundar Pichai’s Diwali message also underscores the role of technology, particularly Google, in connecting cultures and fostering global understanding. As people turn to the internet to learn more about Diwali, Google serves as a bridge, providing information and insights that contribute to a deeper appreciation of this cultural phenomenon.

Companies Embracing Diwali:

In addition to being a cultural event, Diwali celebrations have permeated the business sector. Numerous businesses, both domestically and abroad, celebrate Diwali by planning events, decking offices, and exchanging presents. The recognition of Diwali by the corporate world is indicative of a greater understanding and acceptance of cultural diversity in the workplace.

Impact on Businesses:

The cultural significance of Diwali extends beyond the festive season and can have a significant impact on businesses. Retailers experience a surge in sales as people indulge in festive shopping, buying gifts, clothing, and household items. E-commerce platforms witness a spike in online transactions, and businesses often launch special Diwali promotions to capitalize on the festive spirit. Additionally, the emphasis on charity during Diwali prompts many companies to engage in philanthropic activities, contributing to social causes and community welfare.


The world waits impatiently for homes, hearts, and minds to be illuminated on Diwali. Sundar Pichai’s observations about the fascination people around the world have with Diwali highlight both the festival’s appeal to people of all cultures and the way that technology may bridge cultural divides. Diwali is a global event that unites people through a common love of light, happiness, and ethnic diversity. Diwali’s impact on economies and communities is growing as more businesses incorporate the festival into their corporate cultures, promoting harmony and joy around the globe.